Saturday, April 2, 2011

Toy industry changes due to economy-5 Trends to Watch

Toy Fair 2009 ended his race. Toy Fair is where it meets the toy industry. Often manufacturers can do is worth an entire year activities in four days that the fair work. With over 20,000 participants, 350,000 square metres of exhibition space, 100,000 products with over 7,000 never before seen in the world, 1200 + exhibitors and 1,000 global media representatives, you can see that the toys are a serious business.


I spent three days at Toy Fair this year. The consumer cannot attend International Toy Fair, I wanted to share with you what I see as the toy industry trends. While I can't say I've seen all 100,000 products, I walked certainly every inch of space exhibit, all 350,000 square metres of it. I came away with what I see as the five trends that will reflect on the shelves of toy and all they have to do with the economy.


1. Less new toys-there will be fewer new toys this year. I noticed that many manufacturers have expanded their line and are focusing on their basics. There seemed to be fewer newer producers, especially in the category small entrepreneur. Although there are certainly those mompreneur who pledged to get their product to the market regardless of the economy. They feel that strongly about their product.


2. games are Games-what is hot this year. Games for very young children, children of all ages, families, games, electronic games, adult games, play games, play games with a crowd. The industry sees a trend that we are going to get less. We will perform at home and they are betting that we buy more games to play, while we hang out at home.


3. Green-Green and organic toys continue to grow. This was the niche where people did expand their line. Produces went out of their way to tell where he was made their product, what was done with, as it was packaged and more. If you are interested in green products will be satisfied with what you see at toy stores.


4. Repackaging-manufacturer to know that we have less money to spend in ways that are repackaging or redesign to lower price point. For example, you'll be able to buy 50 blocks in a collection instead of 100 blocks. There were also a lot of small art kits. Another company took electronics out of their toy to lower the price. People are also looking for ways to make their toy differently to lower costs.


5. Special requirements-In this economy, manufacturers know that they need to find new markets to sell to. The special needs Community is growing and the toy industry is noticing. Many more people were talking about how their toy could be used for a child with disabilities. Parents who are raising children with disabilities are going to take advantage of this if the shops toys retail market the products well.

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