Showing posts with label Trends. Show all posts
Showing posts with label Trends. Show all posts

Monday, April 18, 2011

2009 Top Trends for toy industry


With the economic crisis, faced by all industries throughout the world, toy industry is also tightening cords and prevailing trends of the year 2009 is showing this very well. Allows you to check the toys and games that will be produced by the toy industry and sought by consumers this year.

Balance toys

As consumers become tightfisted, avoidable expenditure cuts, toy manufacturers are introducing economically priced toys and games. Base toys will become even more popular. Classic toys will make a comeback. So, this year, the remote-controlled cars and snack machines could be found more easily in recent years.

Movie toys

Movie-licensed toys based on popular movies like Iron Man, Superman and Batman were some of the most popular toys in 2008 and will continue to be so in 2009. Film makers keep aside a considerable promotion budget and there is also a lot of sympathy for action figures of your target market. As such, the coil will rule action heroes of the real world of toys too.

Green and organic toys

New laws for the safety of the toy will force manufacturers of toys to make green and organic toys from eco-friendly raw materials and materials recycled or reused. Growing environmental awareness in public opinion will also lead parents to go for the Green toys.

Interactive digital toys and

Toy manufacturers continue to incorporate the computerized or virtual world in toys of 2009. Computers and the web searching skills have greatly influenced the game models for children in recent years. Link to the website and the content added will be offered through websites dedicated solely to that purpose. Video Games also try to inspire children couch potato to stand up and do some activities or exercise during the game.

To sum up, the toy industry in 2009 will focus on safety, duration, cost and product value toy.







Saturday, April 2, 2011

Toy industry changes due to economy-5 Trends to Watch

Toy Fair 2009 ended his race. Toy Fair is where it meets the toy industry. Often manufacturers can do is worth an entire year activities in four days that the fair work. With over 20,000 participants, 350,000 square metres of exhibition space, 100,000 products with over 7,000 never before seen in the world, 1200 + exhibitors and 1,000 global media representatives, you can see that the toys are a serious business.


I spent three days at Toy Fair this year. The consumer cannot attend International Toy Fair, I wanted to share with you what I see as the toy industry trends. While I can't say I've seen all 100,000 products, I walked certainly every inch of space exhibit, all 350,000 square metres of it. I came away with what I see as the five trends that will reflect on the shelves of toy and all they have to do with the economy.


1. Less new toys-there will be fewer new toys this year. I noticed that many manufacturers have expanded their line and are focusing on their basics. There seemed to be fewer newer producers, especially in the category small entrepreneur. Although there are certainly those mompreneur who pledged to get their product to the market regardless of the economy. They feel that strongly about their product.


2. games are Games-what is hot this year. Games for very young children, children of all ages, families, games, electronic games, adult games, play games, play games with a crowd. The industry sees a trend that we are going to get less. We will perform at home and they are betting that we buy more games to play, while we hang out at home.


3. Green-Green and organic toys continue to grow. This was the niche where people did expand their line. Produces went out of their way to tell where he was made their product, what was done with, as it was packaged and more. If you are interested in green products will be satisfied with what you see at toy stores.


4. Repackaging-manufacturer to know that we have less money to spend in ways that are repackaging or redesign to lower price point. For example, you'll be able to buy 50 blocks in a collection instead of 100 blocks. There were also a lot of small art kits. Another company took electronics out of their toy to lower the price. People are also looking for ways to make their toy differently to lower costs.


5. Special requirements-In this economy, manufacturers know that they need to find new markets to sell to. The special needs Community is growing and the toy industry is noticing. Many more people were talking about how their toy could be used for a child with disabilities. Parents who are raising children with disabilities are going to take advantage of this if the shops toys retail market the products well.